The Baby Box Company

All dads enjoy doing crazy, fun, quirky things with their baby that result in a story; like hanging them on the washing line because they have such a good grip or using a cable tie as a hair accessory or giving them a bath in the washing up bowl. Well… The Baby box Company offer perhaps the coolest and quirkiest and most wonderful story to tell. The story would go a little like this, “my baby slept in a cardboard box instead of a Moses basket.” 

I’ll put it in a little bit of context.

In Finland the government gives every expecting mother (couple) a cardboard box filled with new born essentials. The box has nappies, baby grows, blankets, toys, ‘pacifiers,’ grooming things, hat, mittens and… The box comes with a mattress in it which doubles up as a Moses basket.


Anyway, the Finish government claims that this box is the very reason why their newborn mortality rate is one of the lowest in the world. They are so confident in this, that as a gift, they even sent a Baby Box to Prince William & Kate to use for HRH George. 

So, 2 very savvy women from the U.S jumped on this idea and have started producing their own Baby Boxes. Before I go any further, you must look at their website: 

The boxes they make are really well equipped and well made. It sounds like a crazy idea to let your baby sleep in a box, and we’ve been told by both sets of parents that no grandson of theirs will be sleeping in a box; good job it’s my decision, but these boxes have a really good mattress in the bottom. Its waterproof, feels soft and comfy and with a 100% cotton sheet; perfectly adequate for a baby to sleep on for its first few weeks/months. It doubles up as a great travel cot as well. 

Our box also came with the following items in it: 

I’m not entirely sure how long 1 nappy will last but I’m assuming about 3 1/2 minutes? 

The boxes come with quality products. It’s not rammed with cheap baby paraphernalia that you wouldn’t really want. The company have hand-picked it all and chosen the best items. Michelle, a co-founder spent months finding the best products for her daughter AND it’s those products that are in these boxes. Rest assured it’s filled with quality products. 

So, you get these nice items with the box which is great and helpful but the box really is the selling point here. Don’t get me wrong, I do like Moses baskets, but… I think that a cardboard box is so much more interesting and more exciting and more appealing to dads. It is my ambition to start a dad craze…

“Dads for baby boxes” I think I’ll call it.

It might take a bit of effort to persuade the wife to part from the wicker basket with cute soft furnishings but it’s worth it to be in your antenatal group and say to your fellow new dads, “my baby sleeps in a box.” 

There is one other key element that needs to be mentioned. For every 1 box that’s purchased from this company, they donate a second box to an impoverish parent and a proportion of the proceeds go to help support an expecting parent living in poverty. That, to me, is just incredible. I have the utmost respect for this company. Not only have they created a way for dads to have the best story to tell about their baby but they also produce quality and accessible products AND do amazing work for those less fortunate. 

This box has the potential to be a luxury and lovely gift for a friend or family member or a necessary support to a family in need. It can give any baby the best start to their young life and give the parent confidence and encouragement in the process. It’s about being prepared. I’ve been preparing for 8 months now and have almost everything a baby could possibly want and still feel unprepared; these boxes help prepare. 

I’m totally sold out on this. My baby will be sleeping in a cardboard box and I’m proud of it. So proud in fact, I’ll be campaigning for dads to use baby boxes all over the place. 

The prices start of relatively reasonably for what you get and you can pay more to get more if you want. Remember though, a proportion of that cost goes towards helping an expectant parent in poverty. Be careful if you live outside of the US though; import tax applies on a parcel this big. If you are worried about the cost, use this link and you’ll see a fabulous sale / offer that the company is running.

The Dad Network readers can also receive 15% off their first purchase by using this promotional code: Babylove15

In short: 

#1 A fantastic story for dads to share
#2 A box that is equipped with quality essentials for a new born
#3 A travel cot
#4 The worry of what you need in the first few days fades
#5 A company that goes above and beyond to support the less fortunate
#6 A good way of remembering what a new born actually needs rather than falling into the consumer trap! 

So there you have it. A cardboard box filled with wonderful, quality, branded newborn necessities. The Baby Box Company receives an official Dad Network Star Rating of 5 / 5  

Dads for Baby Boxes! 

We highly recommend this product. 

This was one of my favourite things about the product…  Now that really would have been a hilarious story! 



  1. Jaime Oliver 13 August, 2015 / 10:19 am

    oh this is insanely brilliant! i love the concept and totally love that the company gives back in such a big way to those that need it most .. i am going to have to take a look at these !!

    • Al Ferguson 14 August, 2015 / 1:27 pm

      It’s a great idea – maybe Bounty should start something like this instead of the Bounty bag!

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