Understanding Google Analytics – The Basics

Google Analytics is a bloggers most useful tool. However, it is almost a bloggers most confusing tool. I often think to myself that I would be better off deciphering hieroglyphics than aimlessly clicking on Google Analytics.

The basics however are not too bad to get your head round. Understanding Google Analytics is a really important aspect of blogging and one that can really improve what you do. This being said, I’ve struggled to find a Google Analytic Guide that paints a simple picture. As a result, I have taken it upon myself to create a basic Google Analytic guide. So I present to you:

Google Anayltics Explained: A 5 minute guide.
Google Analytics explained

We’re by no means an expert on Google Analytics but what we do know might just be useful. We’d love for you to share this info graphic on your blog, if you have one. If you found it useful, then your readers might too. If you want to use it, just copy “n” paste this code:


<a href=”http://www.thedadnetwork.co.uk/2015/01/setting-goals-for-your-blog.html” target=”_blank” alt=”The Dad Network”><img src=”http://www.thedadnetwork.co.uk/wp-content/uploads/2015/03/Google-Analytics-explained.png” style=”max-width:100%;height:auto;”/></a>

We’ve also recently been asked about self-hosting. We’re big fans of self-hosting and think that every blogger should be! It brings plenty of opportunities that you might have otherwise. We’re with a great British company called Kualo. If you’re thinking about it, take a look at what they offer. Their prices are really good!

Unlimited Web Hosting - Kualo

Other blogging topics you might be interested in are: (If you have any questions, leave a comment and I’ll do my best to answer them!)

Setting goals for your blog

9 Ways to improve your blog

How to increase traffic to your blog

Share the Joy linky at bodfortea.co.uk


  1. Ashley Beolens 30 March, 2015 / 12:59 am

    Excellent stuff, very useful and something I’m now going to have to spend some time digesting (I hate that side of blogging).

  2. Rebecca Slinger 31 March, 2015 / 8:13 pm

    Useful? Just a little! I am such a technophobe I look at my GA page and start panicking, I will read and digest, and hopefully get to grips.

  3. Penny Pincher (Dawn) 1 April, 2015 / 4:18 pm

    Wow this is so useful and your information is very straightforward, this will help me tons. Thanks for posting this and I always wanted to know what a bounce rate was I had no clue!

    • Al Ferguson 7 April, 2015 / 8:45 am

      Thank you – it is a mystery but worth pursuing! :)

  4. Coombe Mill 8 April, 2015 / 10:23 pm

    Great post, I use analytics too and I also like Stat counter. #MagicMoments

    • Al Ferguson 9 April, 2015 / 1:30 pm

      Oh, I haven’t come across Stat Counter. Is it good?

  5. Jaime Oliver 12 April, 2015 / 8:45 pm

    Anything thing that helps bloggers understand GA is fab in my book as it can be super scary!
    Thanks for linking up with #MagicMoments (sorry i am late)

  6. Michelle Reeves (bodfortea) 13 April, 2015 / 7:18 am

    What a great how-to guide to Google Analytics! Love the graphic and will be sharing widely as I know this will be useful to so many people. Thanks for sharing this at #sharethejoy too :)

    • Al Ferguson 14 April, 2015 / 9:42 pm

      Thank you. Hope it’s useful. :)

  7. Stephanie 13 April, 2015 / 11:36 pm

    Yay! Something about GA in English, thank you #sharethejoy

    • Al Ferguson 14 April, 2015 / 9:38 pm

      You’re welcome!

  8. International elf service 17 April, 2015 / 11:10 pm

    Really useful post. I much prefer the GA app too. The trouble is that it can be rather addictive viewing!

  9. Kim Carberry 23 April, 2015 / 8:46 pm

    I have Google Analytics installed but rarely look at it as I didn’t understand it.
    You have just put everything in plain English! Thank you!

  10. Martin Ricky 12 May, 2015 / 9:12 pm

    I don’t have any problems understanding Google Analytics. I just have feeling that it misses a lot of my traffic.

    I use blogger as my platform and trust me I know that blogger stats are WAY off. But sometimes my blogger stats will say I have 1500 pageviews in one day, and my GA will say I have 150. There is just no way that I am getting 1350 pageviews from bots and all that other stuff. I just wish I had an accurate and true count so I could make my blog better…

    • Al Ferguson 13 May, 2015 / 7:08 pm

      That is a big difference! Not sure what’s going on there but I will say that in my experience, analytics is much more accurate and when I was on blogger, I was disappointed. The difference was irritating – for me it was usually about half. So if I had 1000 views on blogger, in reality (according to analytics) it was 500.

  11. Thomas Jefferson Wedge 27 May, 2015 / 4:14 am

    I was so excited to see this as a topic. It has already been so useful to me; thank you! The app is awesome too btw. Love your blog! -Thom

    • Al Ferguson 27 May, 2015 / 12:56 pm

      Thanks for your comment – pleased you found it useful. The APP is great isn’t it. Have a great day

  12. Pickinguptoys 17 June, 2015 / 8:49 pm

    This is fab!I looked at it on the desktop site and my head exploded.I didn’t know there was an app so thankyou!!So much easier!

  13. Morgan Prince 19 June, 2015 / 10:33 am

    I love this guide, I’ve always found Google Analytics a little complicated. Thanks for this, promptly bookmarked! ;)

  14. Gemma_DMM 28 June, 2016 / 11:30 am

    Thanks for such a useful graphic! I still find it confusing.
    I want to go from blogger to self hosting too so doing a lot of googling at the moment!

    • Al Ferguson 28 June, 2016 / 1:41 pm

      Have you seen our article on this too?

  15. kelly 14 September, 2016 / 12:24 pm

    Wow, i actually understood it !.
    Thankyou, it was a good read.

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